Asia-Commonwealth Business Summit

Erum Masood is Adviser, Media and Asia, Commonwealth Businesswomen’s Network. In her career she has been promoting the new media and marketing strategies to support the South Asian Media on an International platform. Making sure her work is getting multicultural working exposure in the United Kingdom. Her understanding on the growth of the South Asian Media Industry has flourished and this has made for the different communities to share their cultural and traditional values on globally.

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She was awarded the Madison’s Who’s Who (New York) 2011 – 2012 for her work in media and marketing. From 2006 to 2013 she was Programming Controller, Prime TV where she was instrumental in turning it into one of the largest Asian channels serving the entire South Asian Diaspora across Europe with a reach of more than 50 countries and 100 million viewers.

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She has had the honor of interviewing top politicians in the UK, being a renowned representative of the Media Women Publishers Journalists Organization in Pakistan. She has written more than 700 articles. She has also organised a number of charity events and contributing for the BBC Urdu Services London. She was also placed in the ‘Women on Top’ (2001) in the daily Newspaper “The News” on the Women’s International Day. She has attended workshops on reporting and digital media, while her strength lies in public relations, marketing and media planning. Additionally she is a Member of the Commonwealth Journalists Association – UK Chapter.